Graduate / Fall 2025
Kinetic Typography and Cognition
A graduate seminar-studio exploring animated typography as a reading system, temporal composition, and cognitive design material.
Critique model
Students evaluate type through rhythm, legibility, semantic emphasis, and the relationship between text structure and timing.
Course
Advanced Typography
Semester
Fall 2025
Level
Graduate
Studio format
Short readings, typographic motion studies, annotated precedents, critique sessions, and a final animated publication prototype.
Tools
Learning goals
Analyze how timing changes typographic meaning.
Design animated type that supports reading and comprehension.
Build a vocabulary for critiquing temporal typography.
Student outcomes
Students created kinetic typographic systems with written design rationales.
Projects connected motion choices to reading rhythm and semantic emphasis.
The seminar produced shared critique terms for animated type.
Deliverables