The place of poster in the digital era

Abstract

Animated posters are a relatively new medium in graphic design, which seem to have been significantly ignored by researchers. This thesis examines the interaction of animation, technology, and interactive media shaping animated posters. Thus, by defining our current understanding of animated posters. Also, examining the effectiveness of animated posters on viewer’s recall, we explore that whether, in the peak of the digital screens, motion graphics, and advanced interactive technologies, the poster design is still bound to the print technology or must be entirely reconceived as a specific form of the digital medium? And eventually, what would be the next generation of posters? Accordingly, two online surveys were conducted with a general audience and an informal critique with informed designers, as was a literature review and an analysis of existing animated posters. Respondents were randomly separated …